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What Need Are You Filling For Your Audience?

I listened the latest episode of The Founder’s Journal by Alex Lieberman (Morning Brew’s CEO).

It’s about audience building.

It’s like a 15 min episode. And it’s filled with gems. But the key insight that stuck out to me is this:

He says that an audience for an individual is looking towards that individual to fill a need.

And that made me ask myself: What need am I filling for my audience?

That question made me rethink how I’m approaching my newsletter.

New issue and Twitter thread coming out tomorrow morning.

Stay tuned ;P

(Here’s the episode btw)