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There Will Always Be Uncertainty

A big reason why people are afraid to start is because of uncertainty.

  • Will people like this?
  • Will people buy this?
  • What if I’m not good enough?
  • When’s the best time to start?
  • What are the best tools to use?
  • Is the idea validated?
  • Is the idea validated enough?

There will always be uncertainty.

The trick is to dive in and reduce the uncertainty yourself.

Superman opening his shirt

You won’t know for certain if you’ll win the basketball game, until you put some shots in the basket and keep the other team off the board.

You won’t know for certain if anyone will buy your product, until you get a few no’s and a few yeses, and ask both people why.

You won’t know for certain if you’ll be able to build the product, until you start and find out what’s difficult about it and what’s not so difficult.

Uncertainty will always exist.

You get certainty by tackling uncertainty head-on and reducing it yourself.

Once you start, you’ll probably find out that what you were unsure about wasn’t such a big deal after all.

So whatever it is you’re uncertain about, just do it.